Answer every enquiry.
Even the ones at midnight.
A bespoke AI chatbot built from scratch for UK small businesses — trained on your content, it handles FAQs, qualifies leads and captures enquiries around the clock. Not a plugin. Not a template.
Most visitors leave without getting an answer.
A chatbot fixes that.
Here's what it actually does for a local business day to day.
Always open
Visitors at 11pm on a Sunday get real answers — not a "contact us" form they'll forget about by morning.
Qualifies leads
The bot asks the right questions and captures name, number and what they're after — so you're not calling back blind.
Frees your time
Stop answering the same 10 questions. Your bot handles them so you focus on the work that actually pays.
Keeps people on-site
Visitors who engage with a chatbot convert at a higher rate. Give them a reason to stay rather than bounce.
Meet Jethro.
We built Jethro from the ground up for JTH Imports — a bespoke AI assistant trained on their full product range, policies and most-asked questions. Jethro handles customer queries, captures lead details and keeps visitors engaged around the clock. The JTH team spend less time on the phone answering the same questions and more time on the jobs that matter.
See Jethro in action on JTH Imports ↗Trained on your business.
Not a generic bot.
Every chatbot we build knows your services, your pricing, your tone of voice. Visitors get answers that match your actual business — not a bot that says "I'm sorry, I don't understand that."
Illustrative — built to your brand, content and voice
From brief to live bot in 2–4 weeks
No lengthy discovery phases. We learn your business fast and build something that works.
Scope & learn
We go through your services, FAQs, pricing and tone of voice. The more you tell us, the smarter your bot — we ask all the right questions to get the brief tight.
Build & brand
We build your chatbot, give it a name, train it on your content and match it to your brand. You get two rounds of changes to sign off before it goes anywhere near your site.
Launch & support
We install it on your site and show you how to check incoming leads. Ongoing maintenance keeps responses accurate as your business, pricing or services change.
Transparent pricing. No surprise API bills.
One-off build fee upfront. Optional monthly maintenance covers ongoing AI costs and keeps the bot sharp as your business evolves.
- FAQ & lead capture focused
- Up to 30 trained topics
- Custom name & brand colours
- Email notification on every lead
- 2 revision rounds
- Installs on any website
- AI-powered free-text responses
- Lead qualification flow
- Fully AI-powered (GPT / Claude)
- Unlimited trained topics
- Custom name, personality & voice
- Lead qualification flow
- Email notification + lead summary
- 3 revision rounds
- Installs on any website
- 1 month free support included
- Multi-department routing
- CRM / booking system integration
- WhatsApp Business deployment
- Advanced conversation logic
- Dedicated SLA & support package
- Bespoke feature development
- Ongoing training & updates
A few things worth knowing
Monthly AI hosting & maintenance is available from £29/mo — this covers API usage at cost (no mark-up), performance monitoring and response tweaks when your services or prices change. It's optional for AI Business Bot builds but recommended. Starter Bot uses guided logic rather than a live AI API, so it has no ongoing API costs. Content or flow changes outside revision rounds are charged at £60/hr. All prices are one-off build fees; monthly hosting and maintenance is a separate rolling commitment with 30 days' notice to cancel.
All project calls are by appointment only, arranged in advance by email. Consultation included: Starter Bot — 2 hrs · AI Business Bot — 4 hrs · Custom — agreed upfront. Extra time charged at £60/hr. Business hours Mon–Fri, 9am–5:30pm. Full communication policy →
Things people usually ask
No. We build it from scratch, trained on your specific business. It's not a re-skinned Tidio or Intercom — it knows your services, your pricing and sounds like you.
Leads come straight to your email inbox with all the details captured — name, number and what they're after. No logging into a separate dashboard unless you want to.
Not at all. It handles first contact and common questions, then passes on to you when a human is needed. Think of it as your first point of contact — always on.
We build in a confident fallback — anything it's not sure about, it'll say so and offer to connect the visitor with you directly. We also run revision rounds until you're happy before it goes live.
Simple content tweaks yes. For changes to training data or conversation flows we can handle it on a maintenance plan or at our standard hourly rate — up to you.
We typically use OpenAI GPT-4o or Anthropic Claude depending on the project. The monthly fee covers API usage at cost — there's no mark-up on the AI calls themselves.
Serving businesses across Essex, Suffolk & London and the wider UK · See all areas we cover →
Want to see what a chatbot could do for your business?
Get in touch and we'll give you an honest breakdown of what makes sense for your site and budget. No hard sell — just a straight conversation.
