Pulsar Web Works
🤖 AI & Automation

Answer every enquiry.
Even the ones at midnight.

A bespoke AI chatbot built from scratch for UK small businesses — trained on your content, it handles FAQs, qualifies leads and captures enquiries around the clock. Not a plugin. Not a template.

Most visitors leave without getting an answer.
A chatbot fixes that.

Here's what it actually does for a local business day to day.

🌙

Always open

Visitors at 11pm on a Sunday get real answers — not a "contact us" form they'll forget about by morning.

🎯

Qualifies leads

The bot asks the right questions and captures name, number and what they're after — so you're not calling back blind.

⏱️

Frees your time

Stop answering the same 10 questions. Your bot handles them so you focus on the work that actually pays.

💬

Keeps people on-site

Visitors who engage with a chatbot convert at a higher rate. Give them a reason to stay rather than bounce.

Live demo

Meet Nova.

Nova runs on this very site — go on, say hello (bottom-right corner). We built him from scratch to do the unglamorous stuff brilliantly: answer questions instantly, run a free website health-check on the spot, qualify visitors and score each one hot, warm or cold, then email the lead straight to you with the full conversation. He's always on, never tires of the same ten questions, and costs nothing to run.

Nova
Nova
● online
Hi there 👋 What can I help you with today?
Can you check my website?
Of course 🔍 Pop your address in and I'll run a free 30-second health-check — SEO, speed, mobile & security.
atlantisgym.co.uk
Done! 88/100 — solid, a few quick wins 👀 Want the full breakdown emailed over?

That's Nova — he's live, bottom-right →

Want a bot that understands anything a visitor types — not just the topics it's taught? That's the AI Business Bot below.

Trained on your business.
Not a generic bot.

Every chatbot we build knows your services, your pricing, your tone of voice. Visitors get answers that match your actual business — not a bot that says "I'm sorry, I don't understand that."

Trained on your services, pricing & FAQs
Custom name & brand personality
Lead capture with email notification
Appointment & callback request handling
Out-of-hours enquiry logging
Handles your most-asked questions automatically
Works on WordPress, Wix, Squarespace — any site
Fully mobile-responsive widget

From brief to live bot in 2–4 weeks

No lengthy discovery phases. We learn your business fast and build something that works.

Step 01
🔍

Scope & learn

We go through your services, FAQs, pricing and tone of voice. The more you tell us, the smarter your bot — we ask all the right questions to get the brief tight.

Step 02
🔧

Build & brand

We build your chatbot, give it a name, train it on your content and match it to your brand. You get two rounds of changes to sign off before it goes anywhere near your site.

Step 03
🚀

Launch & support

We install it on your site and show you how to check incoming leads. Ongoing maintenance keeps responses accurate as your business, pricing or services change.

Transparent pricing. No surprise API bills.

One-off build fee upfront. Optional monthly maintenance covers ongoing AI costs and keeps the bot sharp as your business evolves.

Smart Assistant

From £695

One-off · ~2 weeks

Guided chat + lead capture, zero running costs

  • Smart guided chat — handles typos, synonyms & "yes/sure" follow-ups
  • Free website health-check tool built in
  • Lead capture + hot/warm/cold scoring, emailed to you
  • Up to 30 trained topics
  • Custom name & brand colours
  • Installs on any website
  • 2 revision rounds
  • No ongoing costs — runs forever, no API bills
Get a quote
Most popular

AI Business Bot

From £1,495

One-off · ~3–4 weeks

Fully AI-powered, understands free-text

  • Fully AI-powered (GPT / Claude)
  • Unlimited trained topics
  • Custom name, personality & voice
  • Lead qualification flow
  • Email notification + lead summary
  • 3 revision rounds
  • Installs on any website
  • 1 month free support included
Get a quote

Custom / Enterprise

Let's talk

Scope-dependent

For bigger builds & integrations

  • Multi-department routing
  • CRM / booking system integration
  • WhatsApp Business deployment
  • Advanced conversation logic
  • Dedicated SLA & support package
  • Bespoke feature development
  • Ongoing training & updates
Get in touch

A few things worth knowing

Monthly AI hosting & maintenance is available from £29/mo — this covers API usage at cost (no mark-up), performance monitoring and response tweaks when your services or prices change. It's optional for AI Business Bot builds but recommended. The Smart Assistant uses guided logic rather than a live AI API, so it has no ongoing API costs. Content or flow changes outside revision rounds are charged at £60/hr. All prices are one-off build fees; monthly hosting and maintenance is a separate rolling commitment with 30 days' notice to cancel.

All project calls are by appointment only, arranged in advance by email. Consultation included: Smart Assistant — 2 hrs · AI Business Bot — 4 hrs · Custom — agreed upfront. Extra time charged at £60/hr. Business hours Mon–Fri, 9am–5:30pm.

Things people usually ask

Is it just an off-the-shelf chatbot plugin?

No. We build it from scratch, trained on your specific business. It's not a re-skinned Tidio or Intercom — it knows your services, your pricing and sounds like you.

What happens when someone chats?

Leads come straight to your email inbox with all the details captured — name, number and what they're after. No logging into a separate dashboard unless you want to.

Does it replace phone and email?

Not at all. It handles first contact and common questions, then passes on to you when a human is needed. Think of it as your first point of contact — always on.

What if the bot gets something wrong?

We build in a confident fallback — anything it's not sure about, it'll say so and offer to connect the visitor with you directly. We also run revision rounds until you're happy before it goes live.

Can I update it myself?

Simple content tweaks yes. For changes to training data or conversation flows we can handle it on a maintenance plan or at our standard hourly rate — up to you.

Which AI does it use?

The AI Business Bot typically uses OpenAI GPT-4o or Anthropic Claude depending on the project — the monthly fee covers API usage at cost, with no mark-up. The Smart Assistant tier uses guided logic, so it has no AI running costs at all.

Want to see what a chatbot could do for your business?

Get in touch and we'll give you an honest breakdown of what makes sense for your site and budget. No hard sell — just a straight conversation.