💻
Custom WordPress Website
A fast, hand-coded site built to rank on Google — not a template. Your menu, your brand, your domain. Customers order direct.
🍟 Commission-free ordering Stop Handing 30% of Every
Stop Handing 30% of Every
Order to JustEat
We build commission-free online ordering for Essex and East Anglian takeaways — your own website, your own orders, your own profits. Local setup, local support, no hidden fees.
The maths that should make you angry 
On £10,000/month in orders, you're paying up to £3,000 straight to a platform that isn't yours.
JustEat and Deliveroo charge anywhere from 14% to 30% commission on every single order. That's your staff wages, your ingredients, your rent — going to a tech company with no stake in your success.
£3,000
per month lost to commissions
(at 30% on £10k orders)
(at 30% on £10k orders)
vs
£43
average monthly fee with Ordering Direct
(no commission, ever)
(no commission, ever)
That's up to £35,000 a year back in your pocket.
What we deliver
Your full digital upgrade, handled from Tiptree
We do everything. You serve the food.
📲
Ordering Direct Integration
Commission-free ordering embedded into your site via a clean, fast iframe. Customers order, you get paid. Accept or decline orders, manage delivery times and add fees — all from the tablet on your counter.
🚗
Local Setup & Support
We build your WordPress site, get the ordering system integrated, and we're on hand locally whenever you need us. When something needs sorting before the Friday rush, we're not a helpline — we're down the road.
🖨️
Hardware Included
1 x counter tablet and 1 x thermal ticket printer supplied on loan — pre-configured, ready to go. No upfront hardware cost.
🗺️
Menu Configuration Handled
Ordering Direct configure your complete digital menu as part of setup — categories, extras, dietary flags, the lot. You just need a PDF or photo of your current menu. That's it.
📈
Local SEO Built In
Every site we build is optimised to rank for "[your town] takeaway" searches. More Google visibility means fewer customers needing JustEat to find you.
Simple, local pricing
Pick the model that fits your business
No hidden fees. No predatory commissions. No call centres. Just straightforward pricing from your local digital partner in Tiptree.
The Local Launch
Best for established takeaways wanting maximum long-term profits with zero ongoing agency fees.
£1,750
One-off development fee · then £10/week (~£43/mo) direct to Ordering Direct
- Custom WordPress website, hand-coded for speed & SEO
- Lifetime ownership of your site & domain
- Ordering Direct integration — commission-free checkout via iframe
- 1 x counter tablet + 1 x thermal printer (shipped by Ordering Direct)
- Menu configured by Ordering Direct — just bring a PDF of your menu
- Local support & onboarding by Pulsar Web Works
- 30 days' post-launch support included
Most popular
The Digital Retainer
Best for takeaways wanting to upgrade instantly with minimal upfront cost — and keep growing month on month.
£149/mo
£250 deposit to begin · 12-month contract · Ordering Direct fee (~£43/mo) paid direct by you
- Everything in The Local Launch
- Up to 3 menu updates or price changes per month
- Ongoing security monitoring & site health checks
- Google Business Profile management
- Monthly local SEO — keep ranking, keep winning
- Priority local support — your Tiptree neighbour picks up
Good to know
- Hardware (tablet & printer) is dispatched by Ordering Direct as part of the £99 setup — no extra hardware cost on either package
- The Ordering Direct platform fee (£10/week, ~£43/month) is paid directly to Ordering Direct by you — it is not included in either Pulsar package. Ordering Direct take zero commission, just standard card processing fees
- Standard rollout from signing up to your first printed kitchen ticket is 10–14 business days
- Not sure which package suits you? Drop us a message — no hard sell, just honest advice
- 12-month retainer contracts are paid monthly. After 12 months, rolls monthly with 30 days' notice to cancel
Optional add-ons
Expand your setup as you grow
🍳
Additional Kitchen Printer
Separate your front counter from the kitchen. Food-only tickets stream automatically to the wok station — your chefs get their tickets the moment an order comes in, without anyone shouting across the kitchen.
Ask us for pricing Why Tiptree & Essex businesses choose us
We're not an anonymous software agency
We are based right here in Tiptree, Essex. When you partner with Pulsar Web Works, you are not dialling a premium helpline or chatting with a bot at 11pm. You're working with a local digital team who genuinely understands the area, knows the competition, and has a stake in your success because we live here too.
We build the tech. We configure the hardware. We map your full menu. And we hand-deliver it to your shop counter. If you have a question before the Friday night rush, your local digital partner is just down the road — not in a call centre somewhere in the Midlands.
We have been in the web game since 2009. Every site we build is hand-coded for speed, designed to rank on Google, and built to convert visitors into paying customers — not just a pretty page that disappears on page four of Google a month later.
Questions & answers
Frequently asked questions
Do I have to pay anything upfront for the hardware?
No. Whether you choose The Local Launch or The Digital Retainer, the pre-configured counter tablet and thermal ticket printer are supplied completely free of charge on loan for as long as your service is active.
How long does setup take?
A standard rollout — from initial menu-mapping to your first printed kitchen ticket — takes roughly 10 to 14 business days. We hand-code our WordPress sites for maximum speed and Google ranking power, so we don't rush it.
Do customers need to download an app?
No app needed. Customers order directly through your website on any device — phone, tablet or desktop. The ordering system runs entirely in the browser.
What happens if an order comes in when we're too busy?
You stay in control. From your counter tablet you can reject individual orders, extend delivery or collection times, and add a busy-period notice — all in real time, without calling anyone.
Can I still stay on JustEat or Deliveroo while I switch?
Absolutely. Many takeaways run both in parallel during the transition. Once you see the direct orders coming through, most decide to reduce or cancel the platforms entirely — but that is entirely your call, at your own pace.
What if I want to change my menu prices?
On The Digital Retainer we handle up to 3 menu updates per month as part of your package — just send us the changes and we sort it. On The Local Launch we can train you to manage it yourself, or handle updates at our standard hourly rate.
Is there a delivery charge feature?
Yes. Ordering Direct lets you set delivery fees by postcode zone or radius, minimum order values, and separate collection discounts. This gets configured during the Ordering Direct onboarding process as part of your setup.
Serving takeaways and restaurants across Essex, Suffolk & East Anglia · See all areas we cover →
Ready to keep your profits?
Tell us about your takeaway and we'll send a free, no-obligation proposal — usually within one working day.
